Stuck in WA Operation Due to Compliance Issues?! Scientific Account Screening Can Help You Break Through!

    At a time when WhatsApp (WA) marketing has become a core channel for enterprises to acquire customers,The Latest Trends in Facebook Advertising compliance issues have become a "stumbling block" for many businesses. With the successive introduction of regulations such as the EU GDPR, California CCPA, and Southeast Asian data protection laws, strict requirements have been imposed on the collection of user information and the delivery of marketing messages. A slight mistake can lead to heavy fines or account bans. However, the key to solving WA operation compliance issues lies precisely in the WA account screening process. Many enterprises overlook scientific WA account screening and fail to accurately check users’ compliance status, resulting in non-compliant deliveries and frequent complaints. If enterprises can use ITG Global Screening to conduct professional WA account screening and identify compliant users from the source, they can effectively avoid compliance risks, help WA operations get rid of difficulties, and achieve stable growth.

    Many enterprises fall into compliance dilemmas in WA operations. While this may seem like a result of insufficient understanding of regulations, the root cause actually lies in the lack of compliance screening dimensions in the WA account screening process. Specifically, these issues can be summarized into three major problems:

Issue 1: Unauthorized Delivery Violations, Leading to Regulatory Penalties

    Under data compliance requirements, explicit authorization is required to send WA marketing messages to users. If WA account screening only focuses on "whether the number is registered" and does not check the user’s authorization status, it will result in sending messages to unauthorized users. For example, a cross-border apparel enterprise did not conduct WA account screening from the compliance dimension and sent new product information to 80,000 purchased "registered" numbers. Among these, 30,000 users had not authorized the receipt of marketing content. Eventually, the enterprise was reported to regulatory authorities by users, fined 200,000 euros in accordance with GDPR regulations, and its WA account was temporarily banned due to high complaint rates.

Issue 2: Lack of Regional Compliance Adaptation, Crossing Regional Regulatory Red Lines

    Compliance requirements vary across regions. For instance, the EU GDPR requires users to be able to withdraw authorization at any time, while some Southeast Asian countries mandate that marketing messages must be marked with an "Advertisement" label. If WA account screening does not adapt to regional compliance requirements and sends uniform content, it is highly likely to violate regulations. An electronic product enterprise did not conduct region-specific WA account screening and sent the same marketing messages to users in the EU and Southeast Asia. It neither provided an authorization withdrawal channel for EU users nor marked "Advertisement" for Southeast Asian users. This led to a surge in complaints from users in both regions, the restriction of the WA account’s messaging function, and an investigation by local regulatory authorities.

Issue 3: Non-Compliant User Data Sources, Triggering Chain Risks

   If the source of numbers used in WA account screening is non-compliant (e.g., user data purchased from illegal channels), even if the subsequent delivered content is compliant, risks will still be triggered due to problematic data sources. A home furnishing enterprise purchased 100,000 WA numbers from third-party channels for operations but did not conduct WA account screening to verify the compliance of data sources. Later, it was discovered that 40,000 of these numbers were illegally obtained user information. The enterprise not only had to delete all non-compliant data but also received a warning from regulatory authorities. WA operations were forced to suspend for 1 month, causing it to miss the peak home renovation season.

(Editor: Encyclopedia)